TextileStories: Leesha Arora
To watch with a slideshow of Leesha's work click on the image above, or to listen click here.
It is the best feeling in the world to see a student graduate and find their true path and the joy it brings me to see Leesha Arora, founder and creative director of Prune India, finding so much success and fulfillment in her work is priceless. I first met Leesha in 2012 when she came to Milan with a group of her classmates to do Summer School. It was clear that while her classmates were working towards their graduation with the intention of designing for some of India’s major textile companies, Leesha was different. She wanted to do her own thing and was trying to find her niche.
And what a beautiful niche she found! In 2013 she founded Prune India, a company which makes bespoke floral jewellery for brides, particularly for the Mehendi and Haldi (henna and turmeric) ceremonies which are a part of traditional Hindu weddings. Taking her lifelong passion for weddings and her gift for helping brides to find just the right things for their special day, Leesha has been able to found and grow a successful company (which has now become 4 shops) with it’s flagship store in Delhi’s trendy fashion district Shahpur Jat.
It was wonderful to chat with Leesha about her work and how she created a space for herself within the colourful, sumptuous and quite competitive bridal fashion market.
You can follow Prune’s luscious Instagram feed: @pruneindia
Or find them on Facebook: https://www.facebook.com/pruneindia/